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What is Rock Music Label Launch Strategy about?

Praise Records aims to introduce rock music to mainstream Bollywood audiences by signing and promoting two new rock bands in its first year. The company will be solely owned and will focus on recording, promoting, and distributing rock music. Praise Records expects to sell 5,000 CDs and digital downloads online and 10,000 CDs in stores in its first six months of operations, generating total first year sales of around Rs. 238,000. The company forecasts growing sales over three years as it expands its artist

Author

Nimish Pilankar

Language

EN