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What is Facebook Ads Terminology Explained about?

The document provides a comprehensive glossary of terms related to Facebook advertising, including definitions for key concepts such as Ad Account, Ad, Adset, Campaign, and Budget. It explains the structure of Facebook ads, the importance of audience targeting, and various metrics used to measure ad performance. Additionally, it covers bidding strategies, delivery statuses, and audience types like Custom and Lookalike Audiences.

Author

turpinstephane

Language

EN