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About this Business, Management and Accounting article
The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search by Joel E. Urbany; William O. Bearden; Dan C. Weilbaker is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Joel E. Urbany; William O. Bearden; Dan C. Weilbaker
- Published
- 1988
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
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