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What is Marketing Strategies in Container Ports about?
This document discusses the application of marketing strategies in container seaport markets. It examines how marketing has evolved in port economics and management, focusing on container terminals. The paper reviews literature to analyze the traditional, contemporary, and evolving characteristics of the container terminal market from a marketing perspective. It identifies three levels of marketing strategy - at the governance, port authority, and port terminal operator levels - and discusses differences in
- Author
- Vangelis Kounoupas
- Language
- EN