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What is Saloni Assignment SBC about?
The essay examines the evolution of political marketing in India, highlighting how digital media and emotional storytelling influence voter preferences. It argues that contemporary campaigns leverage humor, cultural identity, and viral content to engage voters, marking a shift from traditional political communication. Through a mixed-method study involving young voters, the research reveals that digital campaigns are perceived as more relatable and impactful compared to conventional political messaging.
- Author
- abhay
- Language
- EN