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What is Building Customer Goodwill Strategies about?

This document discusses developing goodwill and customer relations. [1] It defines goodwill as the value a company has acquired beyond just the products it sells, representing customer attitudes and feelings towards the company. [2] Building goodwill increases sales, customer cooperation, and brand value. [3] Methods of establishing goodwill include customer orientation, remembering customers, follow up services, and satisfying complaints.

Author

Subash

Language

EN