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Digital Reading of Net Generation in China by HAN. LU ZHANG (JIAJIE.), Jiajie Lu is a nonfiction available to read on EtoBox.

What is Digital Reading of Net Generation in China about?

"With the methodology of eye-tracking experiments, in-depth interviews and large-scale questionnaires across cities, this book provides a panoramic vision of digital reading and social interaction among the new generations in China. Growing up under the background of social transformation, cultural integration and technological progress, digital reading of the Chinese net generation presents complex characteristics. People born in the 1980s and 90s are better educated, have democratic consciousness, and have strong motivations for self-expression. Meanwhile, reading behaviours affect their content production, virtual identities, and socialization in the real world. The immense need for digital content fuels the digital reading industries. Internet literature, social media articles, reading APPs and e-reader devices have also benefited from media content and interface innovation in the market. This book provides a solid scientific foundation for reading promotion and guiding strategies in the context of digital media and offers empirical evidence for policy formulation of reading promotion and spiritual civilization in the digital age. The authors expand the perspective of communica

Who reads Digital Reading of Net Generation in China?

Author

HAN. LU ZHANG (JIAJIE.), Jiajie Lu

Publisher

Routledge, Chapman & Hall, Incorporated

Published

2023

Language

EN

ISBN

9781032543864

Category

nonfiction

Subjects

Science, Language Learning, Computer Science