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Inside Apple : How America's Most Admired--and Secretive--Company Really Works by Adam Lashinsky is a history book available to read on EtoBox.

What is Inside Apple : How America's Most Admired--and Secretive--Company Really Works about?

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep d

Who reads Inside Apple : How America's Most Admired--and Secretive--Company Really Works?

Author

Adam Lashinsky

Publisher

Business Plus

Published

2011

Language

EN

ISBN

9781455512171

Category

history

Subjects

Economics, Fiction, Memoir

Rating

3.78 / 5 (128 ratings)

Updated

2026-03-14