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Maximizing Customer Lifetime Value by soorty is a document available to read on EtoBox.

What is Maximizing Customer Lifetime Value about?

The document outlines 4 steps for maximizing customer lifetime value (CLV). Step 1 is to unify all customer interactions in one system to understand cross-channel behavior. Step 2 is to model the customer lifecycle beyond just purchases to understand behaviors between purchases. Step 3 is to leverage customer understanding to engage customers effectively. Step 4 is to identify key drivers of CLV and double down on investments that increase those drivers. Implementing these steps requires choosing technology

Author

soorty

Language

EN