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Marketing Skills for GenAI and Data by Tahir Akbar is a document available to read on EtoBox.
What is Marketing Skills for GenAI and Data about?
CMOs face challenges in hiring and upskilling marketing teams to adapt to generative AI, data management, and cross-functional collaboration, with less than 1% of job postings mentioning GenAI skills. A significant 76% of leadership roles now require data skills, with a notable demand for both hard and soft data competencies. Recommendations include initiating GenAI upskilling, closing data capability gaps, and enhancing cross-functional collaboration to support marketing
- Author
- Tahir Akbar
- Language
- EN