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What is Metaverse Trends in Hospitality & Tourism about?

This article explores the impact of the metaverse on the hospitality and tourism industry, highlighting current trends and future research directions. It discusses the potential for metaverse experiences to enhance customer engagement and reshape consumer behavior, while proposing a conceptual framework for creating immersive virtual experiences. The authors identify key research areas, including staging experiences, understanding consumer behavior changes, and developing marketing strategies in the metaver

Author

RISHI KANT

Language

EN