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Empathy in Service Marketing Insights by Reza Barzegar is a document available to read on EtoBox.
What is Empathy in Service Marketing Insights about?
The article by Liliana L. Bove explores the role of empathy in service marketing, highlighting its benefits, unintended consequences, and future research directions. It reviews existing literature on empathy, emphasizing its importance in enhancing service quality and customer interactions while also acknowledging potential drawbacks such as reduced objectivity and performance at extreme levels. The paper proposes a research agenda to further investigate empathy
- Author
- Reza Barzegar
- Language
- EN