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This research examines user engagement with Super Chat on YouTube, highlighting its impact on participation and inclusiveness within live streaming communities. It argues that while Super Chat can enhance visibility and social interaction, it also creates a hierarchy between paid and non-paid users, perpetuating inequalities. The study employs digital ethnography and interviews to explore how users navigate these dynamics, contributing to the understanding of human-technology interaction in online environme

Author

hui.3.lin

Language

EN