About this document

Marketing Strategies for SMEs in Cabuyao by Arthur V. Gerilla is a document available to read on EtoBox.

This document is a thesis presented to St. Vincent College of Cabuyao for the degree of Bachelor of Science in Accountancy. The thesis examines the level of effectiveness of marketing strategies and customer retention of selected small and medium enterprises (SMEs) in Cabuyao City, Laguna. The study aims to determine the marketing strategies used by SMEs to stabilize customer retention, increase sales, and maintain stable customer retention. It will use Porter

Author

Arthur V. Gerilla

Language

EN