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What is Marketing Impact on Profitability in SEA about?

This research investigates the moderating role of Other Comprehensive Income (OCI) on the relationship between marketing activities and profitability in financial sector companies across Southeast Asia. The study finds that marketing activities positively influence profitability, and the presence of OCI enhances this effect, indicating its significance for investors and marketing managers. By analyzing financial data from 153 companies, the research contributes to the understanding of how OCI can impact fut

Author

dipendajatim44

Language

EN