About this document

Meta-Analysis of Guilt Appeals Effects by Li is a document available to read on EtoBox.

This systematic review meta-analyzes 26 studies on the persuasive effects of guilt appeals, revealing a small overall effect size of 0.19. The study identifies that the effectiveness of guilt appeals is influenced by various theoretical and methodological factors, including the attribution of responsibility and the proximity of the perceiver-victim relationship. The findings suggest that while guilt appeals can be persuasive, careful consideration of these factors is crucial in their design and application.

Author

Li

Language

EN