Skip to content

Opening book details…

Can I read Brilliant Marketing : What the Best Marketers Know, Do, and Say on EtoBox?

Brilliant Marketing : What the Best Marketers Know, Do, and Say by Hall, Richard, 1944- is a business book available to read on EtoBox.

What is Brilliant Marketing : What the Best Marketers Know, Do, and Say about?

Introduction to marketing brilliance -- Have you got the right stuff to be a marketer? -- The marketing battleground : past, present, and future -- On brands and brilliance : how do they work? -- Advertising : the root of the great sales pitch -- How to make advertising work -- Where to advertise so it reaches the people you want to reach -- PR : just give them the facts -- Sponsorship : living close to excitement -- Design is it! -- Direct marketing : the world of measuring results -- Customer

Who reads Brilliant Marketing : What the Best Marketers Know, Do, and Say?

It is typically read by working professionals who need an authoritative practice reference.

Common subject areas: medicine, law, business, engineering.

Author
Hall, Richard, 1944-
Publisher
New York, NY: Pearson Prentice Hall
Published
2009
Language
EN
ISBN
9780273721239
Category
business
Subjects
Business, Marketing, Management
Rating
3.7 / 5 (18 ratings)
Updated
2026-03-13

More by Hall, Richard, 1944-

Browse all works by Hall, Richard, 1944-

Similar books