About this document

OYO by RahulSamaddar is a document available to read on EtoBox.

OYO has deployed a CRM system called Blueshift to gain a 360-degree view of customer interactions and drive sales across online and offline channels. Blueshift allows OYO to ingest various data sources, segment customers in real-time, and operate targeted campaigns across multiple channels. This helps OYO build a better user experience from mobile to email. Some key CRM activities include rich push notifications tailored to individuals, and customized services like early check-in. The system also aims to un

Author

RahulSamaddar

Language

EN