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What is Political Logos and Voter Preferences in India about?

This research paper investigates the influence of political logos on voter preferences in India, revealing that logo design significantly impacts electoral choices and voter perceptions. A survey of over 50 respondents demonstrated that specific logos evoke values such as trustworthiness and innovation, highlighting the importance of visual branding in political strategy. The findings emphasize the need for political parties to leverage their visual identities to enhance voter engagement and support.

Author

ococ yamaysahar

Language

EN