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Can I read No B.S. Grassroots Marketing : The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Businesses on EtoBox?
No B.S. Grassroots Marketing : The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Businesses by Jeff Slutsky & Dan S. Kennedy is a business book available to read on EtoBox.
What is No B.S. Grassroots Marketing : The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Businesses about?
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go "grassroots" given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to "advertise when you need more customers" and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small busine
Who reads No B.S. Grassroots Marketing : The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Businesses?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Jeff Slutsky & Dan S. Kennedy
- Publisher
- Entrepreneur Media Inc/Entrepreneur Press
- Published
- 2023
- Language
- EN
- ISBN
- 9781599184395
- Category
- business
- Subjects
- Marketing, Management, Business
- Rating
- 4.3 / 5 (67 ratings)
- Updated
- 2026-03-14
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