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The Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market by Michael Treacy and Fred Wiersema is a business book available to read on EtoBox.

What is The Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market about?

The classic bestseller outlining tactics for any business striving to achieve market dominanceWhat does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three'value disciplines': the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered.Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

Who reads The Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market?

Author

Michael Treacy and Fred Wiersema

Publisher

Basic Books

Published

1997

Language

EN

ISBN

9780465003976

Category

business

Subjects

Marketing, Business, Management

Rating

3.94 / 5 (350 ratings)

Updated

2026-03-14