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The origins of BMW date back to 1913 with the formation of Rapp Motoren Werke. Through various mergers and name changes, the company became BMW in 1917. BMW initially produced aircraft engines but switched to other products like brakes and motorcycles after World War 1 restrictions. In the 1950s, BMW introduced the iconic 507 model. By the 1990s and 2000s, BMW adopted e-marketing strategies like the BMWFilms website and viral marketing campaigns to promote their brand online and drive sales, with great succ

Author

Akshay Vetal

Language

EN