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About this book
The Services Challenge: Integrating for Competitive Advantage (Proceeding Series/American Marketing Association) by John A Czepiel; Carole A Congram; James Shanahan; American Marketing Association is a book available to read on EtoBox.
- Author
- John A Czepiel; Carole A Congram; James Shanahan; American Marketing Association
- Publisher
- Chicago, Ill.: American Marketing Association
- Published
- 1987
- Language
- EN
- ISBN
- 9780877571889
- Subjects
- Management, Marketing, Business
- Updated
- 2026-03-25
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