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What is Ari̇as Bolzmann 1993. 24 - 32 An Empirical Investigation of Absurdism about?

This dissertation investigates the impact of absurdism on consumer responses to print advertising, exploring how absurd images can influence recall and attitudes towards ads. It builds on previous research and aims to understand the effectiveness of absurdism as a pictorial element in advertising, with implications for advertising strategy and public policy. The study includes a literature review, methodology, experimental results, and discussions on the findings and future research directions.

Author

sadmert835

Language

EN