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What is Overview of Indian Market Research Firms about?

This document discusses two major market research firms in India - Nielsen India and IMRB International. Nielsen India specializes in generating insights in industries like demographics, digital, FMCG & retail, and media. It provides services focused on consumerization, innovation, and marketing and sales effectiveness. IMRB International serves clients across various industries like FMCG, retail, automotive and technology. It categorizes its services as consumer research, qualitative research, B2B rese

Author

Neha Reddy

Language

EN