Skip to content

Opening book details…

Can I read Bang! : How to grab customers' attention in a noisy and indifferent world on EtoBox?

Bang! : How to grab customers' attention in a noisy and indifferent world by Kaplan Thaler, Linda; Koval, Robin; Marshall, Delia is a reference work available to read on EtoBox.

What is Bang! : How to grab customers' attention in a noisy and indifferent world about?

<i>The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.</i><br><br>Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' "totally organic experience" to, most recently, the irrepressible AFLAC duck. In <i>

Who reads Bang! : How to grab customers' attention in a noisy and indifferent world?

It is typically read by readers who need quick, reliable lookup and repeat reference.

Common subject areas: reference, language, dictionaries and manuals.

Author
Kaplan Thaler, Linda; Koval, Robin; Marshall, Delia
Publisher
New York: Currency/Doubleday
Published
2003
Language
EN
ISBN
9780385508162
Category
reference
Subjects
Marketing, Fiction, Reference
Rating
3.69 / 5 (56 ratings)
Updated
2026-03-13

Other editions & translations

More by Kaplan Thaler, Linda; Koval, Robin; Marshall, Delia

Browse all works by Kaplan Thaler, Linda; Koval, Robin; Marshall, Delia