Can I read Cognitive Dissonance in Marketing Conflicts on EtoBox?

Cognitive Dissonance in Marketing Conflicts by api-302410594 is a document available to read on EtoBox.

What is Cognitive Dissonance in Marketing Conflicts about?

This paper analyzes a conflict the author experienced while working at a marketing job using the cognitive dissonance theory. As a salesperson, the author felt dissonance when clients complained they were unable to make money online as promised and instead incurred debt. The author reduced dissonance through selective exposure, ignoring unhappy clients and focusing on success stories. The paper discusses Leon Festinger

Author

api-302410594

Language

EN