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This document explores the evolution of behavioral economics, highlighting its transition from classical economic theories based on rationality to a more nuanced understanding of human behavior influenced by psychology. It discusses key figures such as Adam Smith, Herbert Simon, and Daniel Kahneman, detailing their contributions to the field and the emergence of concepts like bounded rationality and heuristics. The article aims to bridge the gap between psychology and economics, emphasizing the importance o

Author

m.fhardoalc

Language

EN