About this document
Gramedia by Balqis Thaharah is a document available to read on EtoBox.
Gramedia, a leading bookstore chain in Indonesia, is adapting to digital consumer behavior through its e-commerce platform, digital payments, and mobile applications. The company has seen increased sales and operational efficiency during the COVID-19 pandemic by leveraging an omnichannel strategy and data analytics. Their digital marketing efforts focus on engaging a diverse audience through various campaigns, social media, and personalized content to enhance customer experience and brand awareness.
- Author
- Balqis Thaharah
- Language
- EN