About this document
Customer Relationship Management Essentials by quasialswalhi is a document available to read on EtoBox.
Chapter 10 discusses the strategic importance of Customer Relationship Management (CRM) and its components, including customer lifetime value and implementation procedures. It highlights the necessity of understanding customer needs, utilizing data for satisfaction, and the impact of technology on CRM. The chapter also outlines the steps for designing and implementing a successful CRM program.
- Author
- quasialswalhi
- Language
- EN