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What is Social Media Marketing for Game Promotion about?

The article discusses the significance of social media marketing in promoting computer games within the creative industries, highlighting its role in enhancing brand visibility and customer engagement. It analyzes the marketing strategies employed by CD Projekt Capital Group, particularly for their well-known game, The Witcher. The authors emphasize that social media serves as a vital tool for creative companies to connect with their audience and drive sales in a competitive market.

Author

wu5zimu

Language

EN