Can I read Successful Marketing Strategy for High-Tech Firms (Artech House Professional Development Library) (Artech House Technology Management and Professional Developm) on EtoBox?

Successful Marketing Strategy for High-Tech Firms (Artech House Professional Development Library) (Artech House Technology Management and Professional Developm) by Eric Viardot is a business book available to read on EtoBox.

What is Successful Marketing Strategy for High-Tech Firms (Artech House Professional Development Library) (Artech House Technology Management and Professional Developm) about?

This book helps the reader to understand and apply essential marketing principles for success in designing high-tech product marketing strategies. It helps both novice and veteran marketing professionals focus on the critical factors that can determine success or failure for high-tech products.

Who reads Successful Marketing Strategy for High-Tech Firms (Artech House Professional Development Library) (Artech House Technology Management and Professional Developm)?

Author

Eric Viardot

Publisher

Artech House Publishers

Published

1998

Language

EN

ISBN

9780890068540

Category

business

Subjects

Engineering, Marketing, Economics

Updated

2026-03-25