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Operations Research in Marketing Course by senadi14 is a document available to read on EtoBox.

What is Operations Research in Marketing Course about?

The document outlines an operations research in marketing course offered at the Indian Institute of Management Calcutta. The objective of the course is to apply operations research techniques learned in a prerequisite course to solve various marketing problems related to pricing, promotion, managing customers, and distribution channels. The course will use lectures, case studies, simulations, and industry guest speakers. Students will be evaluated based on class participation, assignments, a simulation, and

Author

senadi14

Language

EN