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What is GAI and EI: Transforming Marketing Strategies about?

This study explores the integration of Generative Artificial Intelligence (GAI) with Emotional Intelligence (EI) and social skills to enhance future marketing strategies. It addresses critical issues such as personalization, ethical considerations, and cross-cultural adaptability while emphasizing the importance of human-AI collaboration in creating emotionally resonant marketing practices. The research aims to provide actionable insights and ethical guidelines for marketers to leverage this synergy effecti

Author

yangxin920

Language

EN