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The document presents a summary of the case "Mobil USM&R (A): Linking the Balanced Scorecard". Bob McCool, director of USM&R, decided to implement a Balanced Scorecard (BSC) due to financial problems and lack of control within the company. USM&R developed the BSC through workshops with executives to define strategic objectives and key metrics. The success of the BSC was due to the alignment of the entire organization with the strategy, the assignment of responsibilities.

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