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What is Market Segmentation Strategies Explained about?

This document discusses different ways to segment consumer markets. There are two broad groups of variables used for segmentation: 1) descriptive characteristics like geography, demographics, and psychographics and 2) behavioral considerations. Demographic variables that can be used for segmentation include age, gender, income, and generation. Generations are influenced by the time period they grew up in and each generation has distinct characteristics. Psychographic segmentation divides the market based on

Author

JP O

Language

EN