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SKY Airlines faced a competitive environment dominated by LATAM and emerging low-cost carriers, prompting their strategic shift to a low-cost model to attract more customers. Initially unprepared for this transformation, the company underwent significant changes under CEO Holger Paulmann, including restructuring and adopting digital tools. The HRM function played a crucial role in implementing the new business strategy by fostering a modern, inclusive culture focused on teamwork, efficiency, and innovation.
- Author
- Elvis Everton
- Language
- EN