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What is 4.1 Analysis of The Study about?

The analysis of consumer preferences reveals that online shopping is favored for its convenience and discounts, while offline shopping remains important for product inspection and immediate availability. Different product categories influence shopping choices, with electronics primarily bought online and clothing preferred offline. A hybrid shopping trend is emerging, indicating that both online and offline methods coexist and complement each other in the retail market.

Author

farzanhasan5

Language

EN