About this document

OTT vs. Theatrical Viewing Trends by Yash is a document available to read on EtoBox.

This document is a project report on whether OTT content or series viewing will overtake movies among Generation Z. It discusses how the emergence of OTT platforms has disrupted the entertainment sector by providing affordable and convenient streaming options. While OTT platforms have grown significantly, the report argues that movies in theaters still provide a unique experience and are a major source of revenue, so both mediums can co-exist. It acknowledges concerns about the impact of OTT on theater foot

Author

Yash

Language

EN