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Handbook Of Research In Mass Customization And Personalization (In 2 Volumes) - Volume 1: Strategies And Concepts; Volume 2: Applications And Cases by Frank T. Piller, Mitchell M. Tseng is a nonfiction available to read on EtoBox.

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A growing heterogeneity of demand, the advent of 'long tail markets', exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. The research and practical experience collected in this book prese

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Author

Frank T. Piller, Mitchell M. Tseng

Publisher

World Scientific Publishing Company

Published

2009

Language

EN

ISBN

9789814280266

Category

nonfiction

Subjects

Management, Marketing, Engineering

Updated

2026-03-25