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Online cheaters: Profiles and motivations of internet users who falsify their data online by Laura Sáez-Ortuño; Santiago Forgas-Coll; Ruben Huertas-Garcia; Javier Sánchez-García is a Business, Management and Accounting article available to read on EtoBox.

What is Online cheaters: Profiles and motivations of internet users who falsify their data online about?

The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However, the collection, filtering and analysis of the enormous, constant flow of information on social networks is a major challenge for both academics and practitioners. The aim of this research is to assist the process of filtering the personal information provided by users when registering online, and to determine which user profiles lie the most, and why. This entailed conducting three different studies. Study 1 estimates the percentage of Spanish users by stated sex and generation who lie the most when registering their personal data by analysing a database of 5,534,702 participants in online sweepstakes and quizzes using a combination of error detection algorithms, and a test of differences in proportions to measure the profiles of the most fraudulent users. Estimates show that some user profiles are more inclined to make mistakes and others to forge data intentionally, the latter being the majority. The groups that are most likely to supply incorrect data are older men and younger women. Study 2 explores the main motivations for intentionally providing false inform

Who reads Online cheaters: Profiles and motivations of internet users who falsify their data online?

Author

Laura Sáez-Ortuño; Santiago Forgas-Coll; Ruben Huertas-Garcia; Javier Sánchez-García

Publisher

Elsevier BV

Published

2023

Language

EN

Field

Business, Management and Accounting (Social Sciences)