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MBA Thesis - Tanvir Munsi (AI & Plag Check) by abdussobhan518811 is a document available to read on EtoBox.

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The report analyzes the impact of human versus AI influencers on consumer decision-making in Bangladesh, finding that human influencers are perceived as more trustworthy and relatable. It highlights the role of AI literacy in moderating consumer responses to AI influencers, suggesting that tech-savvy consumers may be more skeptical of AI-generated content. The study aims to provide insights for brands on effectively leveraging both types of influencers in their marketing strategies.

Author

abdussobhan518811

Language

EN