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Service Quality and Customer Loyalty Study by subhash is a document available to read on EtoBox.

The document discusses a study that compares service quality, customer satisfaction, and loyalty across hotels, hospitals, retail bakeries, and retail services in Goa, India. The study uses the SERVQUAL model to measure perceptions of service quality dimensions. The findings indicate that hospitals scored highest on tangibility, responsiveness, and empathy dimensions, while also having higher perceived quality assurance than other industries. The study confirms the relationship between service quality, cust

Author
subhash
Language
EN