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What is Haier about?
Haier entered the Indian market in 2004 and initially outsourced low-end products while importing high-end products. In 2007, Haier adopted a three-pronged localization strategy of localizing R&D, manufacturing, and marketing. By 2010, Haier had upgraded its factory and launched marketing campaigns to establish itself as a global brand. However, prior to new leadership in Braganza, Haier faced challenges such as being a late entrant, premium pricing that limited its market segment, poor retail infrastructur
- Author
- Linh Bùi
- Language
- EN