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Bengal Beverages: Marketing Insights by Vaibhav Tripathi is a document available to read on EtoBox.

What is Bengal Beverages: Marketing Insights about?

Gourav Tripathi completed a summer internship with Bengal Beverages Pvt Ltd, focusing on the impact of advertising on consumer buying behavior of beverages. Through primary research by speaking with customers and secondary research collecting data from store owners, he found that Coca-Cola, Thums Up, Sprite, Maaza and Fanta were very popular brands. He also discovered preferences varied by age, with children preferring Fanta and Charger, and females leaning towards Maaza and Minute Maid juices. Advertising

Author

Vaibhav Tripathi

Language

EN