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HavenUniversity Market Segmentation Case Study by يوسف سعيد العنزي is a document available to read on EtoBox.

What is HavenUniversity Market Segmentation Case Study about?

A group of investors are starting a for-profit university called HavenUniversity to target individuals aged 22-40 who are currently working in jobs they are dissatisfied with and who have not completed or started a college degree in the past 10 years. HavenUniversity will only offer 3 degree programs that cannot be customized and can be completed entirely online except for twice yearly one-week seminars on campus. The university will advertise nationally to attract this niche market segment.

Author

يوسف سعيد العنزي

Language

EN