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What is Banking Loyalty: Relationship Continuity Factors about?

This article investigates the influence of relationship continuity factors, such as trust, satisfaction, reliability, conflict resolution, and commitment, on customer loyalty in the banking sector, specifically focusing on the Maskan Bank of Iran. The study finds that these factors positively impact customer loyalty, with conflict resolution, satisfaction, trust, and reliability having the most significant effects. The authors suggest that banks should prioritize these relationship continuity factors in the

Author

chama jaride

Language

EN