Can I read Marketing Research Data Collection Guide on EtoBox?

Marketing Research Data Collection Guide by Li Perfect is a document available to read on EtoBox.

What is Marketing Research Data Collection Guide about?

This document discusses the steps involved in field work and data collection for marketing research. It covers training field workers, supervising them, and validating their work. It also discusses preparing the data through activities like questionnaire checking, editing, coding, transcribing, and cleaning the data. Finally, it discusses selecting an appropriate data analysis strategy.

Author

Li Perfect

Language

EN