Can I read AI on EtoBox?

AI by nilanjansinha202 is a document available to read on EtoBox.

What is AI about?

The research report by Nilanjan Sinha explores the impact of artificial intelligence (AI) on consumer buying behavior as part of a BBA (H) in Marketing project at the University of Calcutta. It includes an introduction to consumer behavior, the influence of AI, and the relevance of the study, along with objectives, data collection methods, and a literature review. The study aims to understand consumer expectations and the role of AI in shaping purchasing decisions through various factors.

Author

nilanjansinha202

Language

EN