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Advertising Strategies for SMEs in India by Sourabh Bansal is a document available to read on EtoBox.

What is Advertising Strategies for SMEs in India about?

This document appears to be the introduction or first chapter of a dissertation on using advertisements for small and medium enterprises (SMEs) in India. It provides background information on SMEs in India, including their important role in the Indian economy, key definitions, sectors they operate in, and some of their limitations. It also lists the top 10 SMEs in India according to CRISIL ratings. Finally, it discusses how over 40% of SMEs in India currently use the internet for advertising purposes.

Author

Sourabh Bansal

Language

EN